Strix Honored With Best Marketing Award for Global Campaign That Has Helped Propel Company to Leadership in the Wireless Mesh Network Market
   


Strix Systems announced today that Light Reading, the world’s leading online publication for the telecom industry, has named Strix as winner of the Leading Lights Award in the Best Marketing (Private Company) category.  The award is given to the private company that has best communicated a specific technology vision and/or business proposition to customers and investors, especially in cases where the company has defined and led the market.

Strix developed its award-winning marketing strategy to rapidly capture market share by achieving global coverage (to increase global awareness of and access to its products) and global competitiveness (by differentiating its products from those of its competitors).  Most private companies in the wireless mesh market opted to focus on the U.S., on one type of customer, or on one market segment.

Within one year, its marketing strategy enabled Strix to achieve brand and product recognition worldwide, establish technology leadership, and become the leader in the wireless market, with three-fold year-over-year revenue growth.

The Wireless Mesh Equipment Market Tracker, published by Heaving Reading, confirmed that Strix shipped more mesh radios — 16,100 — than any other vendor in 1H2006 and that the company holds a 22 percent market share.

The company’s technology leadership was confirmed when it won the first independent wireless mesh test in mid-2006, which was held by Iometrix and sponsored by and published in Light Reading.

Strix’s marketing strategy was developed by Vice President of Product Development and Marketing Nan Chen, who is the only person to win three Leading Lights Awards.  He won the Best Marketing (Private Company), award in 2005 for his work as vice president of marketing for the Metro Ethernet Forum (MEF), and won the same award in 2004, when he represented a different company.

“LR Names 2006 Leading Lights,” Light Reading, Nov. 16, 2006 – “After hanging its hat on a new technology for wireless mesh networks, Strix rolled out its message in a major marketing blitz in the past 12 months, pumping out press releases faster than McDonalds cranks out burgers.”

Nan Chen, Vice President of Product Management and Marketing, Strix Systems – “Winning the Leading Lights Award for best marketing strategy by a private company is a wonderful capstone to a year that saw Strix surge to market and technology leadership.  We took a very different approach to marketing than our competitors, and in the process proved that there is a rapidly growing, worldwide demand for wireless mesh networks.  I intend to keep up the marketing pressure to help Strix not just lead the market but dominate it.”

Established in February 2000, Light Reading is the Largest Telecom Publication in the World, leading all telecom media and serving a monthly audience in excess of 400,000 unique visitors, Light Reading is easily the largest online telecommunications publication in the world with a monthly readership greater than the audited circulation of its all its print competitors combined. Light Reading reaches every level of the telecommunications pyramid: service providers, equipment manufacturers, and the business/financial community. Light Reading produces high-quality independent content which has allowed LR to attract a global audience and an active customer base of 370 companies, including every leading public and private firm in the telecommunications industry. For more information about Light Reading, please visit www.lightreading.com.

Strix Systems is the proven worldwide leader in wireless mesh networking. Strix’s Access/One products are the industry’s only modular (chassis-based) mesh systems, delivering the highest throughput, lowest latency, greatest capacity and unparalleled scalability. This new generation of products provides the broadband mobility and reach to support voice, video, and data applications. Sold globally by a network of first-class distributors and integrators, Access/One solutions have been deployed in hundreds of networks worldwide, outdoor and indoor, for the service providers, metro, public safety, government, energy, transportation, hospitality, education, enterprise, and residential markets. For more information about Strix Systems, please visit www.strixsystems.com